META / FACEBOOK ADVERTISING FOR ECOMMERCE BRANDS

Looking for a media buyer for your team that you don't have to micromanage?

Yes! Let Me Tell You What I Need

META / FACEBOOK ADVERTISING FOR ECOMMERCE BRANDS

HELLO, I'M VICTOR VO. A FACEBOOK ADS MARKETER FROM AUSTIN

Looking for a media buyer for your team that you don't have to micromanage?

Yes! Let Me Tell You What I Want

Glad to Meet You!

It's always good to know about who you're working with. Looking for the right person that will fit in with your team takes careful consideration. You want to know about my values?

People matter.

You can't go wrong prioritizing people. My most successful campaigns resulted from understanding customer needs and motivations and supporting my team.

Results matter.

Growth is all about experimentation, but without results, the bottom line and even morale suffers.

Purpose matters.
Work is an opportunity to build something amazing with others for the greater good.

"Victor brings relentless enthusiasm, passion, and energy to everything he does, both in- and outside of the workplace. I would recommend Victor for his abilities alone. But Victor's genuine desire to see those around him succeed makes him even more invaluable as a leader to any organization."

- Reese Garcia, Director of Business Intelligence, KlientBoost

Latest Work & Projects

E-Commerce Advertising

For this campaign, the goal was to boost monthly sales revenue by optimizing the high-performing control Facebook video ad.

Result: Monthly revenue increased by 45% or $49,000/month

View Details

Local Facebook Advertising

For this project, the goal was to establish Facebook as a new customer acquisition channel and have an online marketing system.

Result: 149% Return on Adspend (ROAS) and 68% Decrease in Average Cost-Per-Click (CPC)

View Details

E-Commerce Optimization

For these project, the goal was to increase front-end product purchases and total revenue.

Result: +212% In product purchase conversion rate + Upsells

View Details

"Victor is an enthusiastic professional with a magnetic personality. He combines modern marketing best practices with tenacity and data driven decision making. I find Victor a leader among peers, a proven performer and a sincerely delightful human."

- Scott Harris, Owner, Social Factor

My Toolkit

Interested In Working With Me?

Click below or send me a message at victor@vthemarketer.com, and I'll respond to you within 24 hours...Thanks!

Click below or send me a message at victor@vthemarketer.com, and I'll respond to you within 24 hours. Thanks!

Yes! Let Me Tell You What I Want

"When I think of Victor, I think of honest passion to get the job done. His willingness to help our team made it a pleasure to work with him. There was never a moment where Victor gave up. He always pressed on. His abilities are exceptional and I would recommend having him on your team."

- Samuel Mills, Business Intelligence Director, CalTex

My General Media Buying Process

How I Work

(My process at a glance)

PHASE 1

Set campaign objective and goals.

Research and gather data for creating persona/target audience, ad creative, copy, and angles.

PHASE 2

Ideate and create offers and campaign assets.
(ads, copy, creatives)

PHASE 3

Build and launch campaign. This step includes setting up analytics and tracking.

Common KPIs I monitor:

ROAS, CPA, CPM, and CTR.

PHASE 4

Monitor and analyze results and identify trends and next testing opportunities in phase 5.

PHASE 5

Optimize and scale campaign.

(Test audiences, creatives, and offers to boost ROAS and reduce CPA.

My Cultural Fit Details

Myers Briggs Type

I am an ENTJ.

"ENTJs are decisive people who love momentum and accomplishment. They gather information to construct their creative visions but rarely hesitate for long before acting on them."

Culture Index Type

I'm a Trailblazer that always strives for excellence.

"Most Trailblazers are logical, analytical, practical and realistic. They tend to base decisions on facts rather than feelings, and are calculated risk-takers."

Enneagram Type

I am an Enneagram type 3 - Achiever.

"The Success-Oriented, Pragmatic Type: Adaptable, Excelling, and Driven."

My Principles Regarding Teamwork

Principle 1: Clear and consistent communication is always required.

Anytime we have meetings, we always need recaps and confirmations. I use Slack or email to send meeting recaps with a call to action that says, "Am I missing anything?" to confirm next steps and action plans.

The same is true when scheduling or setting up meetings and agendas.

Principle 2: Alignment is beautiful and makes for a pleasant collaboration session.

Anytime we collaborate, it's essential to collectively understand what success looks like and how to move from start to finish effectively. I like to begin collaboration sessions by going over the agenda with the team and clarifying any uncertainties so that we can all have the knowledge and confidence to do great work.

Principle 3: Diversity is essential.

Everyone must be respected and heard. Being an agile marketer that's used Kanban and Scrum, I love the daily standup ritual and using timeboxing to make sure everyone gets a chance to share and speak while being respectful of the time limitations.